SEO General

SEO General

Does Your Business Need SEO – Marketing Cost Comparison Calculator

What are your current marketing costs per website visitor? If you have no idea you certainly need to find out as SEO could be a much cheaper alternative.

As discussed in an earlier SEM post, small business has been slow to take up SEO and SEM as an alternative marketing method.

One of the main reasons for this hesitation is the belief that SEO is expensive which is simply not the case.

Your Current Marketing Costs

To draw some comparison we have to work out your current marketing costs per visitor to your website.

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Not Always Taking Googles Advice

For those who are interested an interesting converastion is going on at the UK Business Forums.

Should you always take Googles advise on eveything? I would say definitely not. You make up your own mind –


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Social Media SEO Experiment

Bill over at has just launched a new experiment to see how quickly he can get a site up and running using social media. Here is the blurb…

This is a grand experiment to see just how fast I can get a site ranking, profitable and with loads of traffic. I’ve been challenged to make a high traffic profitable site within days. I’ll keep you updated on all the results I get and fill you in on anything I find a success or a failure (so you don’t repeat my mistakes).

Having mixed social media with SEO for some time, I have a fair idea of the work it takes to make the two achieve good results.

I will be interested in the outcomes and also the videos and tips he provides on the way.

To keep up with this experiment and get some tips, pop over to and subscribe to his blog.

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General SEO Basics

Search Engine Optimization, or SEO, is a proven way to improve the number of targeted visitors to your web site through the natural process of finding your web site on the Internet through the search engines. There is some difference of opinion among the experts as to what is acceptable and what is not, but the search engines are clear on what they will accept and what they will not accept.

The search engines are clear that they will accept anything that provides relevant content to the searcher and the search engine. There is no doubt that a well-designed web site with relevant, unique, and fresh content will rank well against its peers. As your web site gains relevant links, both inbound and outbound, it will rank even higher.

Ranking well with the search engines is a science. As such, it follows a well-established formula. With the appropriate amount of time and effort, any web site can rank well. If the web site owner does not want to invest the time, they can hire someone to do the work for them. Whether hired, or designed by yourself, there are some things that will make your web site rank high with the search engines.

Content Must be Relevant

First and foremost, search engines look for relevant content. This is the single most important aspect of a high ranking web site. Having a web site that is well designed is wonderful, but it will not help with ranking. Good content is content that is grammatically correct as well as free of spelling and factual errors. As important as the grammar, spelling, and facts are in your content, never lose sight of the fact that your content should be unique. “Borrowing” content is illegal as well as unethical.

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A Campaign To Suit Your Business – SEO or PPC

Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site.  This will help you to stay on track and not waste a lot of time needlessly.


The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click).  You should know and understand that these two methods are very different from one another.  This will help you to be better enabled to decide which one is right for you and your web site.  Of course, part of this decision will depend upon what your web site is like.


One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods.  In reality, there really is no reason why you cannot use both of these methods.  In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.


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How to Analyze your Website for SEO?

Although there are standard practices for Search Engine Optimization that almost all SEO Experts agree on, there are also many areas some deem unimportant and others say have to be done. All SEO techniques do not work on every website. Each website is unique and you have to develop the best method for just that website you are working on. In other words with each of the techniques I am going to talk about in this article keep in mind that “Your mileage may vary.

First, let’s define SEO for the purposes of this article. Many people regard SEO as a wide variety of services. Search Engine Submissions, coding, Meta tags, text content, optimizing load time, link building, directory submissions, buying and trading links, and more all fall under the heading of Search Engine Optimization to many SEO Experts.

According to Websearchworkshop, SEO is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

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