General Link Building
Rules when linking…
1. Link to the same subject websites or at least within your larger business field/area.
2. Higher page rank sites best on the index page…. even better if higher on the links page.
3. Do not use link farm services. Link metro doesn’t quite fall in this category all saying this be choosey with whom
you link to.
4. Ranking for Goggle = quality over quantity. Ranking for Yahoo & Msn = quality & quantity.
5. Do not link to bad neighborhoods.
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Reciprocal Linking Discussion Burning My Ears
It really annoys me when the SE’s make slight changes to their algorithms that many so called SE experts make a song and dance that the old is now completely defunct and the new will save you from ranking oblivion!
What a load of rot.
Reciprocal linking with themed, on topic and useful sites that match your content is…
- Great for your visitors.
- And yes… still good for pushing you up in the SE’s.
And it will always be that way.
Read MoreNew Keyword Tool Now Available At Wordtracker
Here is their blurb…
“You’ll be pleased to know that the Wordtracker rewrite that we’ve been working on is well on its way – and the first major update is now live online! The new Keyword Researcher will eventually replace all of the multiple search functions. These have been incorporated into one simple interface and as a result, you’ll get:
- A greatly improved user interface that will encourage everyone to get more from their keyword research.
- You can do everything you used to do in the multiple searches but now it’s all in one place.
- Slick, fast operation to make keyword research less time-consuming
- A doubling of keyword results from 500 to 1,000 so you get more relevant keywords for your money.
- The facility to export all your results to Excel.
- Unlimited projects so that you can manage as many projects and campaigns as you like.
A Campaign To Suit Your Business – SEO or PPC
Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not waste a lot of time needlessly.
The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click). You should know and understand that these two methods are very different from one another. This will help you to be better enabled to decide which one is right for you and your web site. Of course, part of this decision will depend upon what your web site is like.
One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods. In reality, there really is no reason why you cannot use both of these methods. In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.
Analyzing Your Serach Engine Competitors
Analyzing a competitor’s web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up.
Before you even begin to analyze a competitor’s web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site’s traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success.
Read MoreHow to Analyze your Website for SEO?
Although there are standard practices for Search Engine Optimization that almost all SEO Experts agree on, there are also many areas some deem unimportant and others say have to be done. All SEO techniques do not work on every website. Each website is unique and you have to develop the best method for just that website you are working on. In other words with each of the techniques I am going to talk about in this article keep in mind that “Your mileage may vary.
First, let’s define SEO for the purposes of this article. Many people regard SEO as a wide variety of services. Search Engine Submissions, coding, Meta tags, text content, optimizing load time, link building, directory submissions, buying and trading links, and more all fall under the heading of Search Engine Optimization to many SEO Experts.
According to Websearchworkshop, SEO is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.
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